Who are we?

TCS Direct Media Sales are a specialist company in the field of direct
response publishing.

TCS Direct Media Sales was launched in December 1997 by TCS Media (Planning & Buying) Ltd, one of the top ten media independents in the UK.

We launched our first publication in March 1998 with a distribution of 800,000 and now publish and distribute over 60 million magazines a year across our portfolio.

We are still achieving very high growth levels and a key indicator of this success has been our ability to sustain business from the majority of the national advertisers that have taken space in our publications.

Our premier magazines are:

'Are You Covered' - targeted at ABC1 C2 car and home owners

'Pronto' - targeted at ABC1 C2 adults 50+

'The Travel Guide' - targeted at ABC1 C2 adults 18-64

'The Personal Loans Guide' - targeted at ABC1 C2 adults 25-54

'Insure Me Quick' - targeted at ABC1 C2 car owners

Our mission:
1. To continue to develop, refresh and improve all our magazines.

2. To maintain our high standard of targeting.

3. To develop new and interesting products appealing to a wide range of businesses and services.

4. Continually monitor our own performance insuring a high quality of sales and administrative support.

By carrying out our objectives, we believe we will be able to offer our customers the opportunity to maximise levels of response and sales from our publications.

What are 'Direct to your door' magazines?

High volume, tightly targeted regional direct response advertising magazines in A5 Format. Our publications are delivered by Royal Mail at an all inclusive cost to cover targeting, collation, print, delivery and distribution.

Your message delivered to your potential customers at a fraction of the standard Royal Mail cost.

The Benefits of ‘Direct To Your Door' Magazines

•  Carefully targeted to specially chosen consumer groups

•  Delivered at a time when most people are likely to read/respond (with the morning post)

•  Flexible advertising proposition with in built testing opportunities for copy, incentives and offers

•  Solus product advertising opportunities

•  A one stop shop

•  Superb media value

Reaching Your Potential Customers

One of the cornerstones of our continued success is the ability to balance the volume requirement or reach of our campaigns against the need for accurate targeting.

The target audience definitions we use for our titles have been carefully researched using Target Group Index data to ensure that they can deliver the coverage that our clients demand.

In turn, there definitions are subject to further detailed research using the most appropriate lifestyle systems and / or other relevant research:

•  Mosaic

•  Cameo

•  Acorn

•  Specialist Regional Data

Only the lifestyle groups which give high penetrations of our target audience definitions are selected.

Finally, and in conjunction with Royal Mail, the post codes that can most efficiently reach these lifestyle groups are isolated, ensuring the most effective targeting of households on a national basis.


Why Royal Mail?

•  Ability to reach every house in the UK

•  Royal Mail’s Door to Door is the only service that offers total UK coverage for unaddressed items

•  Total coverage means access to over 27 million homes throughout the UK

•  Uniformed, professional staff

•  Strong brand, your items delivered alongside the mail

•  Royal Mail limits the number of items they deliver to each household to maximise impact

•  Royal Mail delivers only one item from a single product type per week

•  Solus delivery if no accompanying mail

The Process

You

1. Book space
2. Supply artwork
3. Manage and monitor response

We... TCS Direct Media Sales

1. Target
2. Print
3. Collate
4. Deliver
5. Distribute


We are achieving excellent results for our clients, so why don't you give us the chance to discuss what we can do for you?